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Test and compare packaging design alternatives or assess how yours performs against your competitors’.


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How eye tracking helps you test alternatives and validate decisions


Eye tracking allows you to see how your product is viewed from the perspective of the consumer. This lets you assess if key attributes are effectively communicated and measure other things like findability, 品牌认知度, 架子上定位, 和视觉吸引力. 这可以单独完成, 对比你自己的选择, or in direct comparison with your competitors’ designs. No matter what phase of the design process you are in, eye tracking provides unbiased answers on what elements of your packaging work and which need improvement so you can quickly and easily optimize your design.  

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Compare design alternatives or run a comparative analysis online with test participants anywhere in the world. tobii pro的《bet8体育》, bet8手机app的在线自助bet8手机app, uses webcam eye tracking on computers or mobile devices to give you accurate and unbiased data on the performance of your packaging designs. Upload your designs and create your own survey questions and we will deliver the results of your study in an easy-to-understand format.

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Read about our new mobile eye tracking solution

tobii职业洞察力 Consultants meeting with a client

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 Want to run more comprehensive projects or in-store studies? bet8手机appbet8手机app, tobii职业洞察力, 你的学习可以从头到尾运行吗, 包括参与招聘, 以及bet8手机app设置和分析. This is ideal for those looking to test packaging in a store environment or explore the effectiveness of point of sale material.

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Logoplaste标志

“Being able to test the visual performance of our packaging designs means that we give our clients a competitive edge from the outset.”

卡洛斯•阿尔维斯 包装设计师,Logoplaste创新实验室

Cases

 

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See how Unilever used eye tracking to better understand how customers engage with product packaging in-store. The global FMCG company chose eye tracking because it provides more detail on consumer behavior than traditional testing methods.

阅读案例

Study sample: Evaluating package design options

bet8手机app的专家 tobii职业洞察力 tested the effectiveness of three prototype package designs for a rice brand against the current design, 试图找出获胜的选项. Using webcam eye tracking, combined with a survey, their study answered the following questions:

  • visibility: How well does each design stand out on the shelf?
  • 可寻性: Can shoppers find each design when they seek it?
  • 沟通:是否注意到重要的品牌/信息?
  • appeal: What do consumers think of the targeted designs?

这个样本bet8手机app说明了这是如何做到的, 或者可以建立类似的项目, 你可以期待的结果和见解.

Please fill out the form to download the sample report.

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